Content arrives late
Assign an owner and approval date for every page.
6 phases · 18 tasks
A practical starting plan for a marketing website, with discovery, content, design, build, quality checks, and launch.
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| Phase | Task | Duration | Type |
|---|---|---|---|
| Discovery | Confirm goals and success measures | 2 days | Task |
| Discovery | Interview stakeholders | 3 days | Task |
| Discovery | Audit the current site | 2 days | Task |
| Structure and content | Draft the sitemap | 2 days | Task |
| Structure and content | Create the content inventory | 3 days | Task |
| Structure and content | Approve page briefs | — | Milestone |
| Design | Create wireframes | 4 days | Task |
| Design | Review accessibility approach | 2 days | Task |
| Design | Approve visual direction | — | Milestone |
| Build | Set up the site foundation | 2 days | Task |
| Build | Build page templates | 6 days | Task |
| Build | Add approved content | 4 days | Task |
| Quality checks | Test content and links | 2 days | Task |
| Quality checks | Test browsers and devices | 3 days | Task |
| Quality checks | Complete accessibility checks | 2 days | Task |
| Launch | Prepare redirects and analytics decision | 2 days | Task |
| Launch | Complete launch checks | 1 days | Task |
| Launch | Launch the website | — | Milestone |
The plan moves through discovery, structure and content, design, build, quality checks, launch. Durations are working-day estimates and dependencies keep downstream dates aligned.
Assign an owner and approval date for every page.
Keep a written launch scope and park later ideas.
Map old URLs before launch and test the final list.
This preset is a starting point, not professional advice. It was last reviewed on . See how schedules are calculated.