6 phases · 18 tasks

Website project plan

A practical starting plan for a marketing website, with discovery, content, design, build, quality checks, and launch.

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Website sample plan
PhaseTaskDurationType
DiscoveryConfirm goals and success measures2 daysTask
DiscoveryInterview stakeholders3 daysTask
DiscoveryAudit the current site2 daysTask
Structure and contentDraft the sitemap2 daysTask
Structure and contentCreate the content inventory3 daysTask
Structure and contentApprove page briefsMilestone
DesignCreate wireframes4 daysTask
DesignReview accessibility approach2 daysTask
DesignApprove visual directionMilestone
BuildSet up the site foundation2 daysTask
BuildBuild page templates6 daysTask
BuildAdd approved content4 daysTask
Quality checksTest content and links2 daysTask
Quality checksTest browsers and devices3 daysTask
Quality checksComplete accessibility checks2 daysTask
LaunchPrepare redirects and analytics decision2 daysTask
LaunchComplete launch checks1 daysTask
LaunchLaunch the websiteMilestone

What this plan includes

The plan moves through discovery, structure and content, design, build, quality checks, launch. Durations are working-day estimates and dependencies keep downstream dates aligned.

How to customize it

  1. Open the preset and enter your start and target dates.
  2. Delete tasks that do not apply and add work specific to your organization.
  3. Assign owners, check dependencies, and adjust durations with the people doing the work.
  4. Download a backup before moving browsers. Use CSV or print when you need to share the plan.

Implementation tips

  • Name one person who can approve content.
  • Test the smallest supported mobile width early.
  • Keep a rollback version ready before DNS changes.

Common starter risks

Content arrives late

Assign an owner and approval date for every page.

Scope grows during build

Keep a written launch scope and park later ideas.

Redirects are missed

Map old URLs before launch and test the final list.

Sources and methodology

This preset is a starting point, not professional advice. It was last reviewed on . See how schedules are calculated.

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