Decision makers disagree late
Agree approval roles and evaluation criteria before design begins.
6 phases · 18 tasks
Rebranding project plan
A structured rebranding plan from audience research and strategy through identity production and launch.
Saved only in this browser.
| Phase | Task | Duration | Type |
|---|---|---|---|
| Research | Interview internal stakeholders | 3 days | Task |
| Research | Research customers and competitors | 5 days | Task |
| Research | Summarize brand perceptions | 2 days | Task |
| Strategy | Define positioning and audience | 3 days | Task |
| Strategy | Agree brand principles and voice | 3 days | Task |
| Strategy | Approve the brand strategy | — | Milestone |
| Identity | Explore visual directions | 5 days | Task |
| Identity | Develop the chosen identity | 6 days | Task |
| Identity | Approve the core identity | — | Milestone |
| Applications | Create priority templates | 5 days | Task |
| Applications | Update website and sales materials | 6 days | Task |
| Applications | Prepare brand guidance | 4 days | Task |
| Launch preparation | Inventory every brand touchpoint | 3 days | Task |
| Launch preparation | Prepare internal training | 2 days | Task |
| Launch preparation | Complete legal and accessibility checks | 3 days | Task |
| Rollout | Brief partners and teams | 2 days | Task |
| Rollout | Publish the new brand | 1 days | Task |
| Rollout | Review rollout consistency | 4 days | Task |
What this plan includes
The plan moves through research, strategy, identity, applications, launch preparation, rollout. Durations are working-day estimates and dependencies keep downstream dates aligned.
How to customize it
- Open the preset and enter your start and target dates.
- Delete tasks that do not apply and add work specific to your organization.
- Assign owners, check dependencies, and adjust durations with the people doing the work.
- Download a backup before moving browsers. Use CSV or print when you need to share the plan.
Implementation tips
- Separate strategic approval from visual preference.
- Design priority real-world applications early.
- Plan for old and new assets to overlap briefly.
Common starter risks
Old assets remain in circulation
Maintain a touchpoint inventory with named owners.
The change confuses customers
Explain what is changing and what remains dependable.
Sources and methodology
This preset is a starting point, not professional advice. It was last reviewed on . See how schedules are calculated.