Changes are not implemented
Assign technical and content owners before the audit ends.
6 phases · 18 tasks
SEO project plan
A focused SEO engagement plan covering a baseline, strategy, technical fixes, content, authority work, and reporting.
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| Phase | Task | Duration | Type |
|---|---|---|---|
| Baseline | Confirm business and search goals | 2 days | Task |
| Baseline | Record search performance baseline | 2 days | Task |
| Baseline | Review indexing and coverage | 2 days | Task |
| Strategy | Map audiences and search intent | 3 days | Task |
| Strategy | Prioritize topics and landing pages | 3 days | Task |
| Strategy | Approve the delivery roadmap | — | Milestone |
| Technical work | Crawl the site | 2 days | Task |
| Technical work | Fix priority crawling and indexing issues | 5 days | Task |
| Technical work | Improve page experience issues | 4 days | Task |
| Content | Brief priority pages | 3 days | Task |
| Content | Create or improve content | 7 days | Task |
| Content | Review titles and internal links | 3 days | Task |
| Authority | Audit existing mentions and links | 2 days | Task |
| Authority | Prepare useful outreach assets | 4 days | Task |
| Authority | Run targeted outreach | 5 days | Task |
| Reporting | Check implemented changes | 2 days | Task |
| Reporting | Compare results with the baseline | 2 days | Task |
| Reporting | Agree the next review cycle | — | Milestone |
What this plan includes
The plan moves through baseline, strategy, technical work, content, authority, reporting. Durations are working-day estimates and dependencies keep downstream dates aligned.
How to customize it
- Open the preset and enter your start and target dates.
- Delete tasks that do not apply and add work specific to your organization.
- Assign owners, check dependencies, and adjust durations with the people doing the work.
- Download a backup before moving browsers. Use CSV or print when you need to share the plan.
Implementation tips
- Fix indexing blockers before expanding content.
- Keep page intent distinct to reduce internal competition.
- Record annotations when important site changes ship.
Common starter risks
Performance is judged too early
Agree review windows that reflect crawling and publishing lead times.
Traffic grows without business value
Pair search measures with relevant business outcomes.
Sources and methodology
This preset is a starting point, not professional advice. It was last reviewed on . See how schedules are calculated.